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How we built the AI assistant you just used

The chat you had on our homepage is a real AI system built by our team. Here’s exactly how it works — and why it matters for your business.

Why we built it

Most business websites use static forms or multiple-choice quizzes to figure out what a visitor needs. We’re an AI engineering company — so we built an AI that actually talks to you.

The assistant asks a few questions about your business, listens to your answers, and recommends the right service based on what you actually said — not which checkbox you clicked.

We designed, built, tested, and iterated on this in less than a day. That’s the point: AI makes things like this fast and cheap to create. The same kind of automation can be applied to your business operations.

Follow-up: how we secured this assistant after launch →


How it works

From your first message to a personalized recommendation in under 2 minutes

💬
Your Browser
You type a message about your business. The chat sends it to our server — your conversation stays in your browser until you’re done.
your message
🛡️
Netlify Edge Function
Our server-side gatekeeper. Runs close to you for speed and handles security before anything reaches the AI.
rate limiting input validation prompt protection
sanitized request
🧠
Claude Sonnet 4.6
Anthropic’s AI reads your conversation, understands your business context, and generates a personalized recommendation. Only real services at real prices — no hallucination.
your data is never used for training
streaming tokens
Real-Time Streaming
The response streams back word-by-word to your browser. You see the answer appear as it’s written — no waiting.
📧
Team Notified
Our team gets an instant email with your recommendation — so if you book a call, we already have context.
🔄
Automatic Fallback
If anything goes wrong, the site switches to a static quiz. You always get a recommendation.
$0.015
per conversation — less than two cents

The tech stack

Claude Sonnet 4.6 by Anthropic

The AI brain. Claude reads your messages, understands the context of your business problem, and generates a personalized recommendation. It’s the same AI that powers tools used by companies like Notion, DuckDuckGo, and Quora.

Netlify Edge Functions server infrastructure

The middleman between your browser and Claude. It runs at the network edge (close to you, wherever you are), keeps our API keys secure, enforces rate limits, and streams Claude’s response to you in real time — that’s why you see the text appear word by word.

Streaming responses real-time UX

Instead of waiting 3–5 seconds for a complete response, you see the AI’s answer appear as it thinks. This uses Server-Sent Events (SSE) — the same technology that makes ChatGPT feel responsive. It’s a small detail that makes the experience feel alive.

Prompt engineering the invisible layer

Behind every AI conversation is a carefully written set of instructions that the AI follows. Ours tells Claude exactly what services we offer, what prices and timelines are correct, how to stay on topic, and when to make a recommendation. This is what prevents the AI from making things up or going off the rails.


The guardrails

AI without guardrails is a liability. Here’s what we built in:


What this means for your business

This AI assistant is a small example of what we build for clients. The same approach — connecting AI to your specific business rules, data, and workflows — works for:

The AI assistant on this site cost us about $0.015 per conversation to run. That’s less than two cents. The automation we build for clients has similar economics — pennies per task, replacing hours of manual work.


Built by engineers, not marketers

AI Jumpstart is a service by Agentic Studio Labs — an AI engineering firm that’s shipped 40+ production AI systems. We work across Claude, GPT, Gemini, and open-source models. We build direct API integrations, not just Zapier automations. And we’ve built AI security tools used by other companies to protect their own AI deployments.

When we automate your bookkeeping, sales pipeline, or content operations, you’re getting the same engineering rigor that built this assistant.


Want something like this for your business?

Book a free 30-minute Jumpstart call. We’ll figure out where AI can save you the most time — and what it would take to build.

Book Your Jumpstart →